How To Choose The Right Media Platform For Your Business To Reach Its Full Potential
Updated: Oct 24, 2021
Every business needs a social media presence to support their website, integrate with SEO marketing and ads, expand market reach and build customer relations.
Social media marketing is one of the most effective marketing tools that your business has at its disposal. But social media platforms are not created the same. Each platform has a unique set of users with specific approaches to how they interact with content.
Your business needs to be aware of these variations when choosing the social media platform to use, as this directly impacts the success of your marketing strategies according to Forbes Magazine article. So, how do you choose the right media platform that will produce the best ROI for your business?
Step 1: Identify Your Audience
The first step is to narrow down your target audience. To make your decision easier, be as specific as possible. You can answer the following question to help you identify your specific audience;
● Who is your potential customer?
● How old are they?
● Are they male or female?
● What is their level of income?
● What is their level of education?
● What are their interests besides your product or service?
Use the answers to these questions(and any other applicable questions relevant to your business brand) to build a profile of your target audience.
Step 2. Define Your Goals
Once you identify your target audience, you need to define specific goals for that particular audience. Your primary goal is to increase conversion rates and help your business reach its full potential by attracting more potential customers. However, there are other creative goals for social media.
While some businesses use social media platforms to create brand awareness and establish friendly relationships with potential customers, other companies use social media to offer customer support.
For instance, popular media Netflix uses Twitter to address customer service issues. This gives their satisfied customers a chance to promote their brand and helps free up their phone lines. When it comes to choosing the best media platform for your business, define a specific way in which social media can help your business reach its full potential.
Step 3. Find Your Audience
Now that you have your target audience profile and your social media goals are well defined, it's time to get out there and find your audience.
To reach out to your target audience, you need to determine which social media platform your audience uses by checking the demographics of users on every platform.
You also need to determine how active your potential prospects are on that particular social media platform. For example, most young social media users have profiles on Facebook but are more active on Instagram.
Which social media platforms do you use to promote your business?
Just like we have illustrated with the above steps, we can help you choose the right social media platform for your business to reach its full potential.
Contact us today For Free Consultation !